There are three basic components to online marketing: the blog, the website, and the Social Network. A blog allows you to share information, the fundamental purpose of the Internet, while a website allows you to promote your business. Using Social networks to spread the word among vast numbers of online users has also become fundamental to a successful online marketing campaign. Understanding the effective use of these three components of online marketing will greatly enhance your campaign, while at the same time vastly improving your chances for success.
a) The Blog
By sharing a bit of yourself, your knowledge, experience, goals, and values, you create an emotional bond with your prospective customer or client. By allowing them to share a bit of your world, through a combination of written content, pictures, and even audio and video, they will feel as if they are getting to know you. This can only lead to increased trust.
Your blog is the best possible place to do this. You can even begin to interact with individuals here, by encouraging comments, “shares,” and “follows,” which will further increase their trust in you.
b) The Website
Your website, as an extension of your blog, is where your product or service will shine. This is where folks will begin to understand the benefits of doing business with you.
Your website is the ideal venue in which to explain the features and benefits of your product or service; with great emphasis on the benefits. Just as with traditional advertising and marketing, explaining how your product or service will improve the lives of your prospects is paramount.
c) The Social Network
Using the Social Network, sites like Facebook and Twitter, as well as the professional networking site LinkedIn, will help to spread your message across the Internet, and the world.
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